Alicia Schoon

Alicia Schoon

Director of Talent Management

Alicia Schoon is the Director of Talent Management at Retire SMART, where she plays a pivotal role in shaping the company’s workforce strategy and talent acquisition efforts. As the first employee hired by Founder & CEO David Brooks in January 2018, Alicia has been instrumental in helping the company grow while maintaining its high standards of excellence. 

Before joining Retire SMART, Alicia served as Assistant to the Director at Adair Asset Management, gaining valuable experience in operations and client relations. Prior to that, she spent over a decade with Pinnacle Entertainment, taking on various roles, including Front Office Manager. These positions helped her develop strong leadership and management skills, laying the foundation for her successful career in talent management.

With a proven track record in both the financial and hospitality sectors, Alicia is known for her keen eye for talent, strategic thinking, and dedication to building strong, dynamic teams. Her diverse background and leadership experience continue to be an asset to Retire SMART as the company expands its mission to provide comprehensive retirement solutions to its clients.

Outside of work, Alicia enjoys spending time with her fiancé Tony, daughters Arianna and Isabella, and her new granddaughter, Nylah. She stays busy with dance competitions, cheer, and, of course, plenty of snuggling with her grandbaby. Alicia also enjoys getting outdoors, taking her two dogs to Hitchcock Nature Center in Honeycreek, IA, to hike and explore the natural beauty of the area.

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